From Adobe Analytics to CJA: The Complete Modernization Guide.

Transitioning from Adobe Analytics to Adobe Customer Journey Analytics? Our comprehensive modernization guide walks you through the process. 

You’ll learn how to provide data as a product within your organization by:

• Assembling a team

• Developing a strategic roadmap for your product

• Launching your product and iteratively developing it

• Driving adoption with internal customers

• And easing the transition to CJA 

When all is said and done, you’ll have a platform-based solution powered by high-quality data that can serve as the foundation for more personalized journeys and business growth.