Tip Sheet
Agency Media Planning: 12 Impactful Tips
Have you revisited your agency media planning strategies recently?
With platform updates, new approaches to measurement, attribution and constantly evolving best practices, keeping your approach up to date can be challenging. We can help.
Our tips guide covers 12 ways to improve measurement, develop more precise targeting and increase ROI.
Get the Most Out of Your…
... Ad Server
Get advice for hosting creatives, taking a holistic view of the customer journey, unlocking first-party data strategies and more.
…DSP
Learn about seasonal bidding, frequency capping, custom bidding and more.
…Search Platform
See how to reach users throughout the decision-making process, use advanced bidding solutions and more.