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Master the Basics of Google Analytics 4 (GA4) [Recently Updated]

GA4 PRO TIPS FROM OUR EXPERTS

charles-farina

Charles Farina

HEAD OF INNOVATION

The Time for GA4 is Now

We've learned a lot about GA4 and how to move forward with this powerful tool. Eventhough the Universal Analytics (UA) sunset was postponed in the past, your transition to GA4 shouldn’t wait. The process doesn't happen overnight; there are several steps you need to take to make sure you’re not losing any data when UA is no longer available. This guide can help. 

pro-tip-emmilly-best@1x

Emmilly Best

SENIOR ANALYTICS MANAGER

A Clean Analytics Slate

It may be tempting to replicate or “lift and shift” what you have in Universal Analytics to GA4. However, this is the perfect time to start with a clean slate and really think about the analytics strategy of the future that encompasses app tracking, machine learning and a privacy-first mindset.

pro-tip-scott-sullivan@1x

Scott Sullivan

CHIEF REVENUE OFFICER

An Exciting Upgrade

I’m particularly excited that GA4 gives small and midmarket companies the ability to integrate analytics with the entire Google Marketing Platform stack (including Search Ads 360, Display & Video 360 and Campaign Manager 360), a feature that was previously limited to enterprise accounts. This enables all organizations to seamlessly map audiences across media platforms and provides streamlined analytics.