eBOOK

Master the Basics of Google Analytics 4 (GA4)

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Since the release of GA4, Google has continued to refine and enhance its capabilities, making it one of the most exciting analytics solutions on the market. 

 

This updated edition of our guide provides you with all the information you need to ensure a seamless adoption and implementation of GA4. You'll learn how to integrate GA4 with your other Google Marketing and Cloud Platform tools, discover the top new features, and gain valuable insights into best practices for implementation and configuration.

 

So what are you waiting for? Download "Master the Basics of Google Analytics 4" today and start your journey to becoming a GA4 pro. And remember, no matter where you are on your GA4 transition journey, Adswerve is here to help.

TIPS FROM OUR EXPERTS
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Charles Farina
HEAD OF INNOVATION

 

The time for GA4 is now

We've learned a lot about GA4, helping hundreds of clients transition from Universal Analytics (UA) and successfully move forward with this powerful tool.  This guide can help set you up for success. 

Emmilly Best
Emmilly Best
SENIOR ANALYTICS MANAGER

 

A clean analytics slate

With GA4, its the perfect time to create a clean slate and really think about the analytics strategy of the future that encompasses app tracking, machine learning and a privacy-first mindset.

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Dani Brandtjen
DIRECTOR OF SOLUTIONS ARCHITECTURE


Maximize value

GA4’s Audience Triggers allows you to trigger events when your users meet certain criteria. This more closely resembles Customer Data Platform (CDPs) features and brings a lot of value into the GA4 interface.