eBOOK

An Adswerve Overview: Master the Basics of Google Analytics 4 (GA4) for Web

GA4 PRO TIPS FROM OUR EXPERTS

charles-farina

Charles Farina

HEAD OF INNOVATION

A Quick, Easy Way to Get Started

Last fall, Google announced that Google Analytics was getting its most significant update ever with the release of GA4. While it’s still very much under development with new features planned, GA4 includes the capabilities we’ve wanted—and needed—over the last few years. This guide shares some of the most exciting out-of-the-gate GA4 features available for the web and is full of tips from our expert team.

luka-cempre

Luka Cempre

SENIOR DATA SCIENTIST

Why the BigQuery Export Is a Big Deal

GA4 offers BigQuery export to all its users. This allows those who weren’t enterprise (GA360) to access the same granularity of data from their analytics in real-time. Now, with the export feature, your data will be available to BigQuery within seconds, giving you more opportunities for real-time site monitoring and immediate reactions to end-user behavior.

peter-crofut

Pete Crofut

DIRECTOR OF PARTNER RELATIONSHIPS

Look Beyond Technology

The advanced applications built into the new GA4 are critical in unifying data across the enterprise. However, technology platforms are only as good as the people managing them. Successful brands are committing to organizational shifts that align data science, marketing and finance teams to better predict what digital marketing experiences their customers want and expect from brands today. The net result is increasing profits and ROI.