eBOOK

Master the Basics of Google Analytics 4 (GA4)

Adswerve's Google Analytics 4 eBook

Get Your Free GA4 Guide

Since the release of GA4, Google has continued to refine and enhance its capabilities, making it one of the most exciting analytics solutions on the market. And with the sunset of Universal Analytics (UA) right around the corner, it’s time to make sure that you’re ready to transition to GA4.

 

This updated edition of our guide provides you with all the information you need to ensure a seamless transition. You'll learn how to integrate GA4 with your other Google Marketing and Cloud Platform tools, discover the top new features, and gain valuable insights into best practices for implementation and configuration.

 

So what are you waiting for? Download "Master the Basics of Google Analytics 4" today and start your journey to becoming a GA4 pro. And remember, no matter where you are on your GA4 transition journey, Adswerve is here to help.

TIPS FROM OUR EXPERTS
leadership-charles-farina-@2x
Charles Farina
HEAD OF INNOVATION

 

The time for GA4 is now

We've learned a lot about GA4 and how to move forward with this powerful tool. Eventhough the Universal Analytics (UA) sunset was postponed in the past, your transition to GA4 shouldn’t wait. The process doesn't happen overnight; there are several steps you need to take to make sure you’re not losing any data when UA is no longer available. This guide can help. 

Emmilly Best
Emmilly Best
SENIOR ANALYTICS MANAGER

 

A clean analytics slate

It may be tempting to replicate or “lift and shift” what you have in Universal Analytics to GA4. However, this is the perfect time to start with a clean slate and really think about the analytics strategy of the future that encompasses app tracking, machine learning and a privacy-first mindset.

Dani Brandtjen
Dani Brandtjen
DIRECTOR OF SOLUTIONS ARCHITECTURE


Maximize value

GA4’s Audience Triggers feature allows you to trigger events when your users meet certain criteria
or cross-conversion thresholds. This more closely resembles features normally saved for Customer Data Platforms (CDPs) and brings a lot of additional value right into the GA4 interface.