eBOOK

Putting Privacy First: How to Give Consumers the Privacy They Want and Still Drive Results

PRIVACY TIPS FROM OUR EXPERTS

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Dani Brandtjen

Senior Analytics Manager

The best data collection roadmaps come in phases. By creating a baseline for your privacy-centric roadmap and building on those steps before moving on, you can deliver value much quicker. Plan on using in-depth strategic planning sessions to help you understand the foundation of your roadmap. 

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Gueric Doucet

Vice President of Sales

The APIs within Google's Privacy Sandbox are, for the most part, back-end technologies designed to integrate seamlessly with the GMP. Google has essentially done a lot of the heavy lifting for you, so that you can focus your time on planning, testing and building the right data strategy for your business.

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Charles Farina

Head of Innovation

Consider using a consent management platform like OneTrust to help manage your compliance process. It conducts cookie scans and audits, offers preference and consent management, and helps automate the data subject access request (DSAR) required by privacy legislation (CCPA, GDPR, etc).