eBOOK

The Time to Activate on First-Party Data is Now!

Get your guide to responsibly activating on data in the cookieless world.

For today’s advertisers, the process of reaching consumers with the right message at the right time has changed. Many ad targeting practices that were once considered standard are simply no longer an option.

So, what can you as advertisers do to continue to effectively reach your audience — especially with the looming challenges of third-party cookie deprecation?

Download it today and learn more about how you can adopt a first-party mindset. You’ll find out what drives today’s consumers when it comes to digital privacy and gain expert advice on:

How to build the right data strategy
Tips to collect the data you need in a cookie-less world
Which tools can help you better measure and collect data
How to activate your data to create new insights
Real-life examples & more…

PRIVACY TIPS FROM OUR EXPERTS

Dani Brandtjen

Senior Analytics Manager

The best data collection roadmaps come in phases. By creating a baseline for your privacy-centric roadmap and building on those steps before moving on, you can deliver value much quicker. Plan on using in-depth strategic planning sessions to help you understand the foundation of your roadmap.

Gueric Doucet

Vice President of Sales

The APIs within Google's Privacy Sandbox are, for the most part, back-end technologies designed to integrate seamlessly with the GMP. Google has essentially done a lot of the heavy lifting for you, so that you can focus your time on planning, testing and building the right data strategy for your business.

Charles Farina

Head of Innovation

Consider using a consent management platform like OneTrust to help manage your compliance process. It conducts cookie scans and audits, offers preference and consent management, and helps automate the data subject access request (DSAR) required by privacy legislation (CCPA, GDPR, etc).