Tip Sheet

Unleash the Power of Your Clients' Marketing Data: 3 Strategies for Agencies in 2025

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Are your clients’ data foundations modern and flexible enough to handle what’s next? With new privacy regulations and changing third-party cookie approaches, they’ll need a durable plan to stay ahead. 

Our tip sheet walks you through three strategies to help and how to get started.

Make Your Clients’ Data Do More in 2025
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Focus on 1P data enablement

To create a privacy-centric foundation

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Explore media mix modeling

To improve attribution accuracy

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Leverage generative AI

For trend and sentiment analysis