Ebook
Your 2025 Guide to Paid Media Measurement
Paid media measurement is changing fast. Our helpful guide can help you stay ahead of what’s next. You’ll learn about common media measurement challenges and how to:
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Power up your Google tools
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Set your media measurement strategy up for AI-enabled success
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Access your raw measurement data
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Use Match ID to connect your online and offline data
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Tap media mix modeling (MMM) tools like Meridian to connect channels to ROI
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And more
Plus, you’ll get a durable measurement checklist and pro tips from Adswerve and Google experts to ensure you’re on the right track.
Measurement Insights
The best way to get started is to ensure all of your foundational pieces that support durable measurement — like the right Floodlight strategy — are in place. When you have a strong foundation, you can build from there.
-Kelly Hayes, Director of Account Management
Look for AI-powered tools to become a significant part of your measurement strategy. A recent survey showed that 84% of business leaders believe AI will help their organization access insights faster.
- Google Cloud Data and AI Trends Report 2024
Maximize your Campaign Manager 360 ROI and unlock the power of data-driven attribution with a robust Floodlight strategy. Precisely configured Floodlights, conversion windows aligned with your sales cycle and enhanced attribution help reveal the true impact of each touchpoint.
-Evan Laub, Media Consultant